For people who work for themselves

You went out on your own for the freedom. Not for the admin.

A team of AI specialists that learns your business, does the work in your own tools — and sends nothing without your approval.

They remember your customers, your patch and how you write — so nobody needs re-briefing on Monday. And a goal like “win six new customers this month” becomes a dated plan your team helps drive.

Not your CRM. Whatever you keep your customers in — an ATS, an agency CRM, a spreadsheet — stays where it is. Vela is the team, not the database.

14-day Pro trial · no card required

  • Outreach from your Gmail — drafted in your voice, sent from your own address once you approve
  • Knows your business — your customers read from HubSpot, your patch remembered week to week
  • A plan that moves — a goal becomes dated steps on your calendar; you accept, edit or reject
  • Won’t make things up — cites the live web, or says “I can’t verify that”

That’s your desk, with a team behind it. That’s Vela.

A leadership team, not a list.
YOUARVEROSEISFEPRCOMUFLEC
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Why Vela

“I already use ChatGPT.”

ChatGPT is one assistant you re-brief every time, that forgets your business the moment you close the tab and will happily make something up. Vela is a team that already knows your business, works inside your own tools, takes real action with your approval — and never fakes what it’s done.

It’s a team, not an assistant.

Roman works the outreach and the chasing. Flux researches your market and brings back what moved, with sources. Felix keeps the numbers honest. Arden pulls it into one clear call each morning. They hand off to each other — then hand you the answer.

It won’t make things up.

Ask what a competitor just did, or what a property sold for, and your team searches the live web and cites it — or tells you straight when it can’t verify something, instead of inventing an answer. When your reputation rides on being right, that’s the whole difference.

It does the work in your tools, with your approval.

The email is drafted in your voice and sent from your own Gmail — once you tap approve. Your customers are read from HubSpot, so nobody needs the brief again. And a goal becomes a dated plan on your calendar that your team helps drive. Nothing leaves Vela without your say-so.

You don’t need another chatbot. You need a team that already knows your business.

Not a CRM and not an ATS. Whatever you keep your customers in stays your system of record — Vela sits alongside it.

Where somebody has measured it, the admin load is stark: recruiters spend 17.7 hours per vacancy on it — more than two working days per hire.* Whatever your version of that is, the aim is to give those days back.

14-day Pro trial · no card required

*Totaljobs survey of 748 HR leaders, reported by People Management, August 2025.

How it works

What it's like to have a team behind you

No dashboards to manage. No prompts to write. A team that knows your business, does the work, and tells you what needs you.

01

Brief your team once

Tell Vela what you do — the patch you cover, the customers you win, the work you chase — and connect Gmail and HubSpot if you use them. Your team reads it and introduces themselves. Five minutes, and nobody needs re-briefing again.

02

They work with you

Roman drafts the outreach in your voice — a vendor follow-up, a client BD email, the applicant who went quiet. Flux researches your patch and cites it. Muse writes the listing or the spec. Felix keeps the numbers honest. Every email goes from your own Gmail — after you tap approve.

03

You wake to what matters

Arden's morning briefing: who to chase, what your team found overnight, what's due on your plan today. Decisions highlighted, drafts ready to approve. You act — you don't scroll.

Connectors

Plug in your Gmail and CRM. Your team sees them, uses them, and builds your plan.

Connect what you already work in. Your team reads what it should, sends only with your approval, and turns “win three clients” into a plan you can watch move.

  1. Connect what you already use

    Gmail, HubSpot and GitHub are live today — one tap each, revoke any time. The rest are on the way, and nothing is claimed until it works. Whatever holds your customers — an ATS, an agency CRM, a spreadsheet — stays your system of record; Vela sits alongside it, not connected.

    Live now
    Live

    Gmail

    Roman drafts your outreach in your voice and sends it from your own inbox — once you approve.

    RomanSend · approval-gated
    Live

    HubSpot

    Roman reads your CRM — customers, contacts, deals — so nobody needs the brief again.

    RomanRead-only
    Live

    GitHub

    Colt reads your repos and CI to keep on top of your build.

    ColtRead-only
    Coming soon
    • QuickBooks
    • PayPal
    • DocuSign
    • Canva
    • LinkedIn
    • Outlook
    • Telegram

    One tap to connect, revoke any time from Connections.

  2. Your team sees them

    Every agent carries what's connected in their context, and reads only what they should: Roman reads your customers and deals in HubSpot so the email lands with context, Colt watches your repo if you have one. Read-only where it should be — and when something isn't connected, they say so instead of guessing.

  3. They act — with your approval, every time

    Roman drafts the email in your voice — the follow-up, the pitch, the nudge to whoever went quiet — and stages it. You read it, edit it, approve it — and it goes from your own Gmail. Nothing leaves Vela without your say-so.

  4. They build and drive your plan

    “Win six new customers this month” becomes a concrete plan. Your team proposes it; you accept, edit or reject. It lands as a living journey in your Tasks with dated steps on your Calendar — and progress is real: a step is done only when the work is done. A plan is proposed, not promised.

Every action that leaves Vela is approval-gated. Agents read only what they should, track only real progress — and never make things up.

14-day free trial · no card required

The difference

A team that tells you the truth.

Most AI sounds certain even when it's guessing. Vela is built the other way.

Grounded in real sources

Market maps and company research come back with citations and dates. When your team looked something up, you can see exactly where.

“I can’t verify that”

Ask who runs hiring at a company in your patch. When they can’t find it, they say so — instead of inventing a name that sounds right. No confident guessing.

No pretending

“Staged — waiting for your approval” means exactly that. What they tell you they did is what actually happened, every time.

Straight with you

What they do — and what they don’t, yet.

Today your team drafts the email, researches the market, writes the listing or the spec, produces the file — and nothing goes out without your approval tap. Gmail, HubSpot and GitHub are connected today. Whatever holds your customers — an ATS, an agency CRM, a property CRM — and LinkedIn and the property portals are not: Vela sits alongside them, it’s the team, not the database. We’d rather tell you that than pretend.

The team

Your team.

Eleven specialists, and you don't manage any of them. Roman, Flux, Felix and Arden lead; the rest run the work around them. Pick a desk — estate agency, recruitment — and the team focuses on the specialists that desk needs, with the others one tap away, memory intact.

RO
Roman
Head of Sales

Runs your outreach and your chasing. Drafts in your voice, sends from your Gmail once you approve, and reads your HubSpot so nothing needs re-briefing.

FL
Flux
Head of Intelligence

Researches your patch. What moved, who is hiring or selling, what a competitor just did — brought to you before you asked, with sources.

FE
Felix
Head of Finance

Keeps the numbers honest. What is actually coming in this month, and what is at risk of slipping.

AR
Arden
CEO

Chairs the team. Your morning briefing: who to chase today, what the team found overnight, what is due on your plan.

The rest of the team

  • VE
    Vera
    Personal Assistant

    Your diary, your chasing, your reminders and follow-ups.

  • MU
    Muse
    Head of Creative

    Writes and designs — listings, specs, ads, one-pagers, social.

  • PR
    Prue
    Head of Operations

    Operations and the admin that bites: what’s due, what’s outstanding, what’s verified.

  • CO
    Colt
    Head of Engineering

    Your build — a site, a tool, a repo — planned, reviewed, watched.

  • IS
    Isla
    Head of Product

    The product or service itself: what to build, and for whom.

  • SE
    Seren
    Head of Analytics

    Reads the numbers and states them plainly, with the caveats.

Tell your team what you do and they focus. An estate agent or a recruiter gets the specialists that desk runs on, and the rest step back until they’re useful — one tap brings any of them in, memory intact. Echo audits the team behind the scenes; she isn’t someone you manage.

Live demo

Talk to the team.

This is real. Pre-loaded boardroom, real responses, your conversation stays here. Three messages on the house.

Boardroom · live
AR
ArdenCEO
Morning. We have been over your space overnight. Three things worth your time: a competitor pricing change, a step on your plan that has slipped, and a finance flag from Felix. Anything you want to dig into first?
FL
FluxHead of Intelligence
Quick add — one of your top three competitors quietly removed their enterprise tier yesterday. I am watching what they replace it with.
MU
MuseHead of Creative
Once you're set up, acting on a move like that looks like this: I build the landing page and it's live at a real URL within the hour. That's a normal morning here.
3 messages remaining
Really fun and interesting watching the conversation.
Lucy · beauty therapist
Pricing

One desk. One team. One price.

Start where you are — the next stage is already built. Flat monthly. No per-message metering. No surprise bills.

Stage 1 · Building alone
Starter
£79/month

The core team, to get moving. Your team advises, drafts and prepares — Roman drafts the email, you send it. Everything you need to get to something real.

What this stage needs
  • Arden, Vera, Felix, Roman + 1 you choose
  • Live web + link research — cited
  • Roman drafts your emails — you send them
  • Work delivered inline in chat
  • 24/7 team — daily briefing
  • 1 boardroom
  • On-demand activity
  • Automatic model routing
  • Project memory
  • Mobile + web

When you want the full team — and to keep what they make → Pro

Most popular
Stage 2 · Running your business
Pro
£149/month

A live business and a to-do list that doesn’t stop. The full team — and everything they make, kept in your Studio. Where most founders live.

What this stage needs
  • Your whole desk team — plus Colt, Isla and Seren available on request
  • Studio — every deliverable saved + revisable
  • Market watch — 3 live topics, sources cited
  • Finance — 1 account, 3-month forecast
  • Live web + link research — cited
  • Roman sends your emails — with your approval
  • Muse deploys your pages to a live URL
  • 24/7 team — daily briefing
  • 1 boardroom — your live business
  • Smart model routing — best quality, best price, automatic
  • Founder + project memory
  • Telegram integration

When one business becomes several → Scale

Stage 3 · Beyond solo
Scale
£449/month

More than one venture on the go — and a full team behind each. Soon, bring your own people in.

What this stage needs
  • Everything in Pro
  • 5 boardrooms — a full team for each venture
  • Advanced finance — multi-account, multi-currency, scenarios, 12-month forecast
  • Market watch — 10 topics
  • Always-on activity — watching & prep, 24/7
  • Multi-user — coming soon
  • Custom agent presets
  • Priority routing

Start free — 14 days of Pro · no card required · cancel anytime

Vela is a time saver and a money maker. For someone in sales, Vela gives you an extra hour or two minimum every day to focus on selling, not admin.

(Mo is a member of the founder’s family.)

Mo · insurance sales consultant